Ori Bar. Marketing that cuts through.
25 years of marketing, advertising and PR, with a focus on digital, performance and AI.
Ori BarMost brands add noise.
Every market is crowded. The work is finding the one message people actually hear, then saying it everywhere.
Strategy, in focus.
Positioning, content, paid media and data, pointed at a single goal.
One message that lands.
From Israel's biggest consumer brands to hospitals, health funds and international launches. The goal stays the same: a brand people remember.
25 years of making brands heard.
Hands-on marketing and strategy leader with 25 years in marketing, advertising and public relations, specializing in digital marketing, performance and AI. I have built and run complex projects for a wide range of Israeli and international brands, and I still lead the creative myself.
100+Brands Real Estate, Health Care, Mobile, Retail
2Municipal mayoral campaignsRamat Gan, Kiryat Ono
73%Sales growth in a single year world wideNeptucom, new marketing strategy
1Public Relations Campaign of the YearInternational Christian Embassy
Selected work
Where the signal came through.
Amot Investments Ltd. Real Estate company
Lead the strategic planning, execution, and continuous optimization of Amot’s brand communication & digital marketing. Spearhead initiatives that elevate corporate reputation, enhance stakeholder engagement, and drive measurable business outcomes across B2B and B2C audiences in a complex, high-value real estate environment.
Neptucom. International Telecom carrier
Ran global marketing for an international mobile carrier: go-to-market for new products, an international e-commerce launch with 70K new users in month one, 200% more engagement through new UI and UX, and 175% revenue growth within a year.
Holiadvice LTD. Telemedicine Integrative medicine service
Co-founded the world’s first online integrative medicine company with 3 offices worldwide, in Israel, Ukraine and the US.
GO Digital Marketing
Oversaw the end-to-end strategy, creation, and execution of digital marketing campaigns across paid, organic, and owned media. Led multidisciplinary teams and acted as the strategic lead for key accounts, ensuring campaign creative effectiveness, client satisfaction, and business growth in a high-performance environment.
Gorni Digital Advertising
Creative & Strategic Leadership for Israel’s Leading Brands. Directed creative and strategic marketing initiatives for some of the most recognized and influential brands in the Israeli market.
Brands I have worked with.
- Amot
- Assuta
- Leumit
- HOT
- Cellcom
- yes
- Johnson & Johnson
- Technogym
- Polar
- Tanita
- Visa Cal
- Best Buy
- Home Center
- TNT-Fedex
- ToysRUs
- Nissan
- Renault
- Migdal
- Medtronic
- Caesarstone
- Steimatzky
- Mamashbir365
- Kipling
- Celio
- Big Box
- Carline
- Ten
- Neptucom
Skills
What I bring to the table.
AI Specialization
Hands-on expertise in generative AI across three dimensions.
Knowledge: LLMs, AI agents and prompt engineering, with a clear sense of where AI creates real business value.
Operations: Building AI-driven workflows that connect AI assistants to Meta Ads, Google Ads, GA4, Search Console and social platforms for campaign management, live performance dashboards and automated reporting.
Creative: AI-generated video, image and animation production for campaigns, product launches and social content.
AI Tools: Claude, ChatGPT, Gemini, NotebookLM, Higgsfield, Nano Banana, Canva AI, Windsor.ai, Meta Advantage+.
Strategic Thinking
Ability to develop long-term brand plans and strategies that align with business goals.
Market Research
Proficiency in conducting and analyzing market research to understand target audiences, market trends and the competitive landscape.
Brand Development
Experience in building and managing brands, including positioning, messaging and identity.
Leadership
Strong leadership skills to guide and inspire a team of marketers and work cross-functionally with other departments.
Communication
Excellent written and verbal communication skills to articulate brand strategy clearly and persuasively to stakeholders at all levels.
Creative Insight
The ability to provide creative direction and understand how creative elements contribute to the overall brand strategy.
Analytical Skills
Comfort with data analysis to measure brand performance and inform strategy adjustments.
Digital Marketing
Understanding of digital marketing channels and how they can be used to support brand objectives.
Budget Management
Capability to manage budgets effectively, ensuring that resources are allocated efficiently to support brand initiatives.
Project Management
Proficiency in managing multiple projects simultaneously with attention to detail and deadlines.
Customer Insights
Skills to delve into customer behavior, preferences and insights to inform strategic decisions.
Business Acumen
A good understanding of the business environment, including sales, product development and operations, to ensure brand strategy aligns with business needs.
Education.
- M.A. Political Marketing and Public PolicyReichman University
- B.A. Communication and Political ScienceThe Open University of Israel
- Certified Transpersonal PsychotherapistReidman International College for Complementary and Integrative Medicine
- Digital Marketing CertificateInstitute of Direct and Digital Marketing, London
- PPC Digital Campaign ManagerDuke Marketing
- Copywriting DiplomaACC- College of Marketing Communication
Political marketing, decoded.
With an M.A. in political marketing, I comment on how campaigns sell candidates: the messaging, the creative and the media plays behind them. On TikTok and LinkedIn.
Get in touch.
A role, a launch or a campaign that needs a clear message. Email or call me directly.
- skytlv@gmail.com
- Phone
- +972-52-4245083