Ori BarA lead generation machine for income-producing real estate
Amot leases offices, logistics centers and commercial space across Israel. I rebuilt its paid acquisition into an always-on lead machine: Google search campaigns split by city and asset type, a dedicated landing page for each, Meta campaigns on native lead forms, creative in one visual system, and a live data layer that shows what every shekel brings in. In September 2026 the machine produced 96 leads across Google and Meta, three times the early 2026 pace, while the Google cost per lead fell by more than half.
- 3xmore leads a month: 96 in September 2026 across Google and Meta, against about 30 a month in early 2026
- -56%Google cost per lead, from about ₪1,000 to ₪435
- ₪141per lead on Meta lead forms, against ₪626 for the 2025 website-conversion campaigns
- 6.4%of Google ad clicks became leads, up from 3.0%
The challenge
Amot is one of Israel's largest income-producing real estate groups, with office towers, business parks, commercial centers and logistics across the country. Leasing inquiries came mostly from Google Search, through a few broad campaigns that sent everyone to the corporate website.
In 2025 Google averaged about 42 leads a month at roughly ₪790 each. In the first five months of 2026 that slipped to about 30 a month at ₪1,000 each. Management set a new bar: at least 100 leads a month, with top positions on the most competitive searches.
The strategy: one intent, one campaign, one page
I split demand by what the searcher actually wants: a city (Tel Aviv, Petah Tikva, Holon, Bnei Brak, Ramat Gan) or an asset type (offices or logistics). Each intent got its own search campaign, its own ads and its own landing page, instead of sharing one generic destination.
On Meta, where people are not searching, the lesson of two years of testing was clear: keep them on the platform. Native lead forms replaced clicks to the website.
The accounts are managed for leads, not clicks. Budget moves every week toward what converts, campaigns that do not deliver are paused, and irrelevant searches such as jobs and cleaning services are excluded.
Landing pages built to convert
Every page follows the same conversion logic: a short lead form above the fold, the relevant buildings on an interactive map, the key facts in one line (size, Plug and Play options, fit-out to the tenant's plan) and one clear promise. Click any page to open the live version.
Meta: two years of testing, one clear lesson
Over two years I ran 15 Meta campaigns for Amot Investments, with ₪44,530 in media, and used them to learn what works for leasing.
March to April 2025: logistics campaigns for the Rehovot logistics complex, Shiyam-Poleg and Beit Shemesh, optimized for leads on the website, for broad and remarketing audiences. ₪25,646 in media, 41 leads, about ₪626 per lead.
May to December 2025: the Kirya Ashdod commercial center moved to Meta's native lead forms, in five waves. 98 leads at about ₪96 each, more than six times cheaper. A Messenger campaign for shops in Migdal HaMe'ah opened 32 conversations at ₪49 each.
September 2026: offices relaunched on lead forms, with a Tel Aviv campaign and a national campaign. 54 leads in the first three weeks, at ₪141 each.
In total: 193 leads and 32 conversations from Meta, with the cost per lead falling from ₪626 to between ₪96 and ₪141 once the forms replaced the website.
Creative in one visual system
The 2026 creative uses the same visual language as the landing pages: the Amot target, the red accent and the city skyline, with one message per asset. Short vertical videos carry the same promise into Reels and Stories.
An AI-built data layer that ties every ad to a sale
I built Amot's data layer with Claude, as an AI-driven analytics system rather than a monthly report. It connects Google Ads, Meta, Google Analytics 4, Search Console and the social pages to the company's CRM, and it updates every day.
For the first time, every lead can be traced from the keyword or the ad that brought it all the way to the deal it closed. That changes the job: budget moves to the searches and creatives that produce signed tenants, not just form fills. The result is an unprecedented level of budget optimization, better sales quality and vacant space filled faster.
The same system tracks traffic from AI assistants such as ChatGPT and Gemini. On the corporate site these visits turn into key events at 7.8%, against 4.1% for organic search: a small channel today, and a high-quality one.
Results
Google Ads, monthly leads in 2026: January 34, February 38, March 21, April 18, May 38, June 44, July 44, August 75, September 65. For context, 2025 averaged 42 a month.
Meta lead forms, relaunched on 17 September: 31 leads in September and 23 more in the first eight days of October.
September 2026 closed at 96 leads across both channels, against about 30 a month in early 2026. The Google cost per lead fell from about ₪1,000 to ₪435, the share of clicks that became leads rose from 3.0% to 6.4%, and Meta lead forms brought leads in at ₪141, against ₪626 for the 2025 website-conversion campaigns.
The Tel Aviv office campaigns and logistics produce most of the Google leads, which shows where the next shekel should go.